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The Letterista, LLC

A Superior Freelance Resource for Your CBD and Alternative Health Copywriting Projects

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Clips and Examples

CBD Blog Post

Go Smoke a Rope -- and Other Good Ideas

Go smoke a rope. Lately, this formerly dismissive insult has been flipped on its head.

Nowadays, you could take it in the same vein as “Go get a massage,” or, “Go drink a margarita.” If your antagonist told you to go swig a cocktail, you would probably make up and make two.

After all, industrial hemp – formerly the go-to plant for nautical ropes and rigging – also contains medically beneficial cannabidiol, or CBD.

In fact, the high levels of CBD and low levels of tetrahydrocannabinol, or THC (the buzz-producing substance), found in hemp make it one of the hottest products on the natural wellness, alternative health circuit today.

According to Statista, U.S. CBD sales vaulted from ~$108 million in 2014 to ~$512 million in 2018. This upward trajectory suggests demand will skyrocket to nearly $2 billion dollars annually within the next four years.

Could so many consumers of the extracts from industrial hemp be on to something? Could the prohibitionists in government have been so wrong all these years? 


Direct Response Email and Landing Page Sample

Clip from Sales Copy
Puptastic Naturals Dog Treats

Email subject line: If You Wouldn’t Eat It, Should You Feed It to Your Dog?

Are You Loving Your Dog to Death?

Your dog gets pretty excited when he sees you reaching for his food, right?

But would you pop some into your mouth, too?

Why not?

Are you a little bit wary of what might be in it?

You should be.


I’m Doctor Jason Baker, DVM. I want to alert you to a very serious issue concerning your dog’s food. It may not be what you think it is.

Let me ask you: If you could prevent it, would you …

  • let your fur baby eat food and treats that can make him sick or even end his life?
  • give your puppy arthritis, hypothyroidism, obesity, heart disease, diabetes, tumors and cancer?
  • cough up extra vet fees when your pet gets chronic illnesses?
  • subject your pup to the roll of the recall dice?
If not … then click the button below to find out how you can love your dog to a longer, healthier life… and never risk it with questionable food and treats.

To learn what really might be lurking behind the label on your commercial dog food brand, click below. It could save your puppy’s life.

Dr. Jason Baker, DVM

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This Report Blows the Lid Off Secrets Big Pet Food Doesn’t Want You to Know
Canine nutritional needs are not that different from your own ...
but …

If you wouldn’t feed a kibble to your child …

… Should you feed it to your dog?
Dear Pet Parent Friends,

I’m Doctor Jason Baker, a long-time Doctor of Veterinary Medicine. I’ve owned a veterinary clinic in Denver, Colorado for over 30 years.

As you might imagine, I’ve seen a lot of dogs in my practice.
Trust me when I tell you, things just aren’t the same as they were three decades ago.

Dogs and cats shouldn’t suffer shorter lives or the illnesses of old age while young.

But I’ve witnessed more and more of this throughout my career. So, I made it my business to find out why.

Believe me, there’s a real problem in the pet food industry that isn’t widely known.

If you feed your dog any of the popular commercial brands, you need to understand what your dog may be eating. Things not listed on the label could easily taint his food, and you would never know it.

Your dog’s exposure to highly-processed foods and treats can rob him of robust health and vitality.

But that’s not all.

Over time, a stew of non-nourishing and contaminant-laden treats and dinner fare can take a mighty toll on Fido.

Read on to learn what I’ve discovered. But be warned, these things that might shock you.

I’ll explain what Big Pet Food doesn’t want you to know and what you can do about it.

First, though, if your doggy just isn’t feeling like a million bucks, it isn’t your fault.

Since I’ve been practicing veterinary medicine for a long time … I can tell you, pet owners pamper their dogs with love and care like no other time in history.

Dogs these days are as much a part of our families as our human children.

But there’s more to canine health than a loving human family. How you feed your puppy matters more now than ever before.
What I discovered, you need to know right now!
Blog Post

Will You Be the First to Serve the Silent Generation CBD Market?

Vastly improving quality of life while reaping a generous ROI: Isn’t that the point of CBD?

   Because CBD strengthens so many vital elements of our health, the elderly represent the one demographic that could profit from it the most. Many CBD success stories report that once they found the right formula to facilitate remediation of their condition(s), they could either stop their prescription meds altogether or at least whittle them down to a manageable level.

   We all know that the older people get, the more they seem to cultivate forests of little amber bottles or mine quarries of pillboxes full of daily medications. In fact, a survey published in MDMag reports that the elderly, on average, fill and refill 9 to 13 prescriptions annually because:

“[T]he side effects from one prescription medication beget a prescription to counteract them, which leads to more side effects, and still another prescription, and so on and so forth.”

   It’s a malevolent merry-go-round that, once mounted, they can’t seem to escape. CBD could easily throw the brakes to their Stephen Kingesque carnival ride if given a chance, and your opportunity to capture a sizable chunk of that market should be easy. But will the generation that sprang from the Great Depression actually reach for the lever?

Read the rest ...
Ghosted E-book Clip

Blood Sugar Diet
... The Blood Sugar Diet may seem oppositional to the prevailing conventional wisdom with its low-carb, high-fat protocol. But it was rather bad science, leading to faulty nutritional recommendations, that probably contributed to your high blood sugar to begin with.

Implement the Blood Sugar Diet and watch your blood sugar plummet to normal, healthful levels in as little as a couple of weeks.

Maintain the lifestyle plan and see how you can head off diabetes or reverse it altogether….

…. In the 1980s, the general population, spoon-fed the over-simplified concept that “you are what you eat,” happily embraced the error of Keys and the AHA.

After all, if you are what you eat, obviously your fat comes from eating fat, at least in theory. Additionally, because carbs have fewer calories than fat -- and everyone knows that too many calories equals weight gain -- it only made sense to rid the diet of high-calorie fats….

…. A diet high in sugar and simple carbs triggers panic in the pancreas. It must produce far more insulin than it otherwise should to try to keep up with more and more sugar flooding the blood stream.

However, there are only so many cells that utilize sugar. Once they’ve taken their share of the molecule, the insulin has nowhere to deposit the sugar except in the fat cells. Hence, weight gain begins to occur.

Once the fat cells have reached their threshold for sugar accumulation, the body becomes insulin resistant, and the blood sugar remains in the blood, wreaking havoc on your vessels, nerves and organs.

The experts now agree that the blame for the epidemics of obesity and type 2 diabetes lies squarely on the shoulders of low-fat, high-carb diets....

More samples available upon request

Ghosted Blog Post Clip

 Hemp Seeds, the Superfood to Beat Them All

Flax seeds and chia seeds come the closest to having all the nutrition a human body could live on-- if it had no other food source. Filled with nearly all the amino acids, vitamins, and minerals a human must consume to remain healthy, these seeds rival the humble hemp seed in near perfect nutritional value.

But they lack just a few nutrients that hemp seeds do contain, making hemp the champion of the three super seeds. Dr. Mike Roussell, in an article published on explains:

"Of these three seeds, hemp contains the most well-rounded and balanced nutritional profile. Two tablespoons contain 6 grams of fat (including 882 milligrams of ALA [alpha-linolenic acid]), 2 grams of fiber, and 5 grams of protein.

"One unique characteristic of hemp seeds is that they contain all essential amino acids—something uncommon with plant protein sources—making them a great addition for people on a vegetarian or vegan diet."

Well-known to nutritionists is the fact that the B-complex vitamins are essential for energy. According to Dr. Axe of, hemp seeds fairly burst with the army of B vitamins, in addition to just about all the other essential vitamins and minerals….